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    He that maketh haste to be rich shall not be innocent. Proverbs 28:20

    are press kits really necessary?

    Wednesday 16 April 2014 - Filed under Variety

    1. ive heard its a really good idea to put together a press kit, but an artist whos just starting wont have any press to turn into a kit. from what im seeing theyre just bios with music and a few pictures or am i missing something?

      Answer by cnewshadow
      Press kits serve the purpose of giving someone who is considering signing you or booking you for a gig an idea of who you are as an artist.

      They generally include pictures and at least a demo CD with a few songs on it. Record companies look at press kits to find bands or artists they think may have potential. Booking agents use them to group similar bands or artists on a particular bill. If you didnt have press kits, you could end up with a death metal band, a punk band, and a country singer on the same bill, which could result in one or more of them getting heckled and just generally not have a good gig.

      Having a press kit also makes you look more professional. People will take you more seriously as an artist if youve had the foresight to put together a press kit. It shows that what you do is important to you.

      The term “press kit” doesnt mean its a compilation of press written about you. It means it is a kit intended to be given to the press. If someone is going to interview an artist they know little or nothing about, they will go through their press kit to get an idea of what questions would be appropriate to ask them. It results in a better interview for both sides.

    2. One of my friends posted a status saying that they are press boxing tomorrow and I do not know what this means. Thank You in advance.

      Answer by Adam
      Press Boxing could possibly mean, going to a press conference on a professional or amateur boxing match. Your friend can also mean that he is training in front of the press but I dont know if hes at that yet, no offense.

      I think your friend tried to say or mean, “Im going to a press conference tomorrow for Boxing”.
      I also think your friend just shortened “Press Boxing”. I dont even think there is such thing.


    3. I want to buy Angela Akis Life CD. The one listed on amazon says its the Korean pressing of the cd released by Sony Korea. Whats the difference btwn that one and the japanese one?

      Answer by kodakumifan
      well there is a lot of difference between a korean press and a japanese press . first the quality of the paper used for the japanese press is a lot better (thicker and more glossy) than the korean press . the colors printed on the paper are more vivid for the japanese press , the cd case for the japanese press is a lot stronger and the japanese press dont have those dirty stickers on the front cover .

      japanese press also tend to come with first press bonus , extra tracks …etc ….

      also add the fact that manufacturing a cd in korea cost a lot less than japan , thats why they can sell thsoe album for 10$ in korea 40$ in japan . its all about quality ….

      Drop By Sponsor AD intended for Totesport :

      its true japanese press cost a lot more but they are totally worse it .

      also be carefull with amazon tons of sellers dont put descriptions or sells bootlegs under “overseas press ” .very few even know what they are selling and think because the singer is japanese the cd is a japanese press when actually there is chinese press , taiwanese press ,korean press , european press and japanese press

      if oyu are looking to buy japanese press for a lot less you should try http://myjpop.com/jpop-myjpop-japanese-music.html ( they are the best and the cheappest i found so far when it comes to japanese
      press )

      they also have a facebook if you are interrested http://www.facebook.com/pages/MY-JPOP-COM/124191400953715#!/pages/MY-JPOP-COM/124191400953715?sk=info

    4. What are the most important guidelines to follow for writing good press releases?

      Answer by Umer K
      Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press releases key point.

      News release headlines should have a “grabber” to attract readers, i.e., journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, “XYZ Co. enters strategic partnership with ABC Co. in India & United States.”
      Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines are present-tense and exclude “a” and “the” as well as forms of the verb “to be” in certain contexts.
      The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters, although adding a stylized “small caps” style can create a more graphically news-attractive look and feel. Do not capitalize every word.
      The simplest method to arrive at the press release headline is to extract the most important keywords from your press release. Now from these keywords, try to frame a logical and attention-getting statement. Using keywords will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content.
      Write the press release body copy. The press release should be written as you want it to appear in a news story.

      Start with the date and city in which the press release is originated. The city may be omitted if it will be confusing, for example if the release is written in New York about events in the companys Chicago division.
      The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then expand upon the lead.
      The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of fancy language and jargon.
      A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. In a fast-paced world, neither journalists nor other readers would read the entire press release if the start of the article didnt generate interest.
      Deal with actual facts – events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. A simple method for writing an effective press release is to make a list of following things:
      Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.

      What is the actual news?
      Why this is news?
      The people, products, items, dates and other things related with the news.
      The purpose behind the news.
      Your company – the source of this news.
      Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company.
      The length of a press release should be no more than three pages. If you are sending a hard copy, text should be double-spaced.
      The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist or reporting. Find out what “newsworthy” means to a given market and use it to hook the editor or reporter.
      Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article. Journalists can then get the company information from this section.

      The title for this section should be – About XYZ_COMPANY
      After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have a professionally written brochures, presentations, business plans, etc. – that introductory text can be put here.
      At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.your_company_website.com. Companies which maintain a separate media page on their websites must point to that URL here. A media page typically has contact information and press kits.
      Tie it together. Provide some extra information links that support your press release.
      Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.

      If you are comfortable with the idea of letting your key people being directly contacted by media, you can provide their contact details on the press release page itself. For example, in case of some innovation, you can provide the contact information of your engineering or research team for the media

    5. how can a press release company distribute press releases to Yahoo News?

      Answer by AJ
      All press releases available on Yahoo originate from other sources. Yahoo cant take individual press releases and add them to their service.

      To have your corporate press releases show up on Yahoo, please contact PR Newswire, Business Wire, GlobeNewswire, or Market Wire.
      For Canadian corporate press releases, please contact Market Wire or Canada Newswire.
      For government, political, or non-profit press releases, please contact PR Newswire.

      NOTE: For a fee, these services will make sure hundreds of news services are aware of your announcements.


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